Mo News x Hertx
Partnership Proposal
Good News Travels Well
At Mo News, we understand that travel is more than getting from one place to another; it's about moving confidently and arriving ready for what's next. Our audience members are always-on-the-go individuals who won't compromise on quality, and their travel style aligns naturally with Hertz’s brand promise of exceptional customer service, seamless experiences, and industry-leading innovation. We think this makes us perfect road trip buddies. 🚗🚙
Let's bring the Mo News community along for the ride while we showcase how Hertz turns everyday transportation into elevated experiences. Because when it comes to traveling, the destination matters—but the real headline is how you get there.
Driving The Conversation
We've offered below a few initial ideas for how we can partner to create experiential and editorial content that highlights Hertz and resonates with our audience. Consider these concepts a springboard for deeper collaboration. Each activation will be thoughtfully produced and edited by the Mo News editorial team, in close partnership with Hertz.
Podcast Interviews
45-60 minute conversations featuring Hertz executives and subject matter experts, designed to deliver educational and insightful discussions that integrate Hertz's expertise. Each episode will provide listeners with informative news content while centering the Hertz brand within the larger conversation.
Potential Podcast Topics Include:
Hertz's leadership role and industry expertise
Innovations shaping the future of travel and rental experiences
Hertz's initiatives in sustainability and eco-friendly mobility
Trends and insights into evolving traveler preferences and behaviors
Also converted to Reels*
Experience-based Instagram stories will bring our audience along for the ride and showcase the ease of renting (or buying!) with Hertz while highlighting your brand's role as an industry leader.
*Narrative-driven story sets will be produced as a cohesive narrative delivered over 2-5 IG story frames, with calls-to-action directing viewers to Hertz-selected destinations, and can also be subsequently re-edited into 60-120 second IG Reels saved to the Mo News permanent grid for maximum reach.
Potential Story Ideas Include:
Narrative-Drive Instagram Story Sets
Best Rental Car Experience
Follow Mosh's firsthand experience renting from Hertz, showcasing convenience, ease, and superior customer service.
Hertz for Families
Mosh and family demonstrate Hertz's family-friendly amenities, such as vehicle safety features and car seat availability, emphasizing stress-free family travel.
Hertz Rent2Buy
Highlighting Hertz's innovative rent-to-buy vehicle program, providing our audience with valuable insights into flexible car ownership.
Editorial-Focused Instagram Story Sets
Data-based IG stories will seamlessly integrate Hertz's insights, data, and expertise into relevant news stories, providing our audience with high-value editorial content that puts your brand in the forefront.
Potential Story Ideas Include:
Travel Trends and Predictions: Expert predictions on upcoming travel patterns and destinations
Industry News: Timely updates informed by Hertz's market expertise
Technology Driving Mobility: Innovations in rental car technology and customer experience
Buying a Car (Trends & Insights): Data-driven insights about car-buying behaviors
Future of Road Trips: Exploring emerging road trip trends and popular routes
The Rise of "Bleisure" Travel: Business travelers extending trips for leisure
Holiday Travel Predictions: Upcoming holiday travel patterns and peak travel insights
Sustainable Travel Trends: Data on eco-conscious travel and electric vehicle adoption
Audience Size Overview
545k
Instagram Followers
~6-8% views/story
~25-27% views/reel
16k
Podcast Downloads
Per episode average
33k
Newsletter Subscribers
~65% open rate
Partnership Packages
Premium Package
For brands ready to lead. Maximize your visibility with comprehensive storytelling and exclusive integrations.
$90,000
2 Podcast Episode Interviews
4 Instagram Reels (60-120 seconds each)
6 Instagram Story Sets (3-5 frame each)
5 Newsletter Placements
Custom Landing Page
Estimated Reach
900k - 1M Views
Deployment Time Frame
6-8 months
Estimated Reach
650k - 750k views
Enhanced Package
For brands aiming to deeply engage audiences through authentic, multi-channel storytelling.
$65,000
1 Podcast Episode Interviews
3 Instagram Reels (60-120 seconds each)
4 Instagram Story Sets (3-5 frame each)
5 Newsletter Placements
Deployment Time Frame
3-4 months
Enhanced Package
For brands aiming to deeply engage audiences through authentic, multi-channel storytelling.
$40,000
1 Podcast Episode Interviews
1 Instagram Reel (60-120 seconds)
2 Instagram Story Sets (3-5 frame each)
Estimated Reach
200k - 300k views
Deployment Time Frame
1-2 months
Hertz will receive detailed analytics and performance metrics for every activation, giving clear insights into audience engagement, content performance, and overall partnership impact.